Trusted traders

2015-07-15
The CBSA offers two Trusted Trader programs that are beneficial for businesses: Partners in Protection and Customs Self Assessment. As this video highlights, the Trusted Trader Programs make it faster, easier and more secure for commercial shipments across Canada's borders.

Transcript

Cars driving down a big bridge, followed by multiple images of transport trucks driving on streets and a time lapse of traffic. Final image follows the side of a transport truck driving down a highway.

Narration: Canada's economy is always moving.

Cuts to an image of transport trucks and cars driving down a road.

Narration: Thousands of shipments cross the border each day, bringing millions of dollars' worth of goods into the country.

A time lapse of transport trucks going through a border stop is shown and cuts to a time lapse of trucks leaving the border stop, which cuts to an image of a heavy machine vehicle lifting a cargo crate onto another.

Narration: The Canada Border Services Agency understands that businesses rely on these goods to get to market.

This cuts to an image of 2 cargo carrying vehicles idling with crates on top of them. A sequence of images are shown that show heavy vehicles carrying and transporting cargo crates around a cargo bay. Some crates are being stacked on top of each other and others are being slowly transported.

Narration: To help make it easier, faster, and more secure for commercial goods to enter Canada, the Canada Border Services Agency offers two Trusted Trader programs that are beneficial for businesses: Partners in Protection, and Customs Self-Assessment.

Previous image fades into an aerial image of 2 cargo ships docked at the cargo bay, which then fades into another aerial image of the cargo bay without the 2 sips being shown. This image blurs and fades for text that flips up saying "TRUSTED TRADERS". Texts saying "PARTNERS IN PROTECTION" and "CUSTOMS SELF-ASSESSMENT" zoom in under it.

Narration: Partners in Protection is a voluntary program that enlists the cooperation of industry to enhance border and trade chain security.

Aerial image and text fades into image of a man closing the back of a transport truck, which cuts to a close- up of him unwrapping a lock from his pocket, which cuts again to a close up of him securing that lock to the trucks cargo door.

Narration: Membership in the Partners in Protection program provides approved, low-risk businesses with streamlined and efficient border processes.

That image cuts directly to a man in a suit discussing some papers with a border officer over a service desk, which then cuts to a close up of the man reacting to what the officer is saying. This cuts to an image of the officer turning the monitor to face the man, which cuts to a close up of the monitor where the officer then makes points on a website that is being displayed.

Narration: Partners in Protection members agree to implement high security standards, while the Canada Border Services Agency agrees to assess members' security measures, and provide recommendations for improvement.

An image of 2 workers and 2 officers stand by a forklift while talking, which cuts to an image with the 2 officers inaudibly explaining something to the workers with a clipboard in hand. This fades to an image of a worker driving a forklift, and unloading a transport trucks contents from inside the garage, while the 2 officers observe. This fades to an image of the 2 officers inspecting the cargo that the forklift operator just brought in.

Narration: The second program, Customs-Self Assessment, simplifies import border requirements so that low-risk shipments can be processed more quickly and efficiently at the border-saving time and money.

Image cuts to a new image of a transport truck pulling into a border stop, which cuts to an image of the driver handing the officer his ID card, which cuts again to a close-up of the ID card being taken by the officer. This cuts to an image of the officer processing the cards info on a computer, while asking the driver inaudible questions. This cuts to an image of the driver inaudibly replying to the officer. This cuts again to a close-up of the officer scanning the card under a barcode reader, which cuts to the officer giving the driver his card back, and cuts again to an image of the truck pulling out of the border stop.

Narration: There are benefits to being a member of Partners in Protection and Customs Self Assessment.

Cuts to an image of the man in a suit and the border officer from before, where the man is shown inaudibly taking to the officer. This cuts to an image of the officer handing the man a folder with papers inside, where the man proceeds to take it and begin to walk away.

Narration: Members can state that their businesses are considered secure, low-risk Trusted Traders.

Previous image fades to a blurred and faded image of a transport truck border stop, where the texts "SECURE" "LOW-RISK" and "TRUSTED TRADERS" zoom in one after the other, underneath each other.

Narration: Eligible companies can apply to have their truck drivers become members of the Free and Secure Trade Program, or FAST.

Previous image and text fade to a new image of a snowy border stop, where transport trucks are pulling in. This cuts to a close up of a digital sign over top one of the border stop entrances, that displays an American flag followed by the word "FAST" and a green arrow flashing to that lane.

Narration: FAST lanes allow for expedited commercial clearance, while still ensuring safety and security at the border.

This cuts to an image of the transport truck coming to a stop at the border stops booth, which cuts again to a close-up of the driver's hand handing his ID card to the border officer's hand. This cuts again to an image of the exit of the border stop, which pulls focus from a truck leaving to a bundle of security cameras, then cuts to an image that is facing the truck leaving the border stop.

Narration: In addition, the Canada Border Services Agency has agreements with other international customs organizations that allow the Trusted Trader status to be recognized in other countries, including the United States.

Previous image fades to an animation of the world countries in blue and turquois. Canada changes into a bright green. The animation zooms over to Japan where it then turns green, and the text "JAPAN" fades and out while moving to the right, the animation moves over to the Republic of Korea where it turns green, and the text "REPUBLIC OF KOREA" comes in exactly like the previous text. Singapore is then zoomed into, turns green, and the text "SINGAPORE" is displayed like the rest. The animation zooms out and over to the U.S.A, where it turns green, and the text "UNITED STATES" is displayed exactly like the rest. The animation zooms out revealing all the countries.

Narration: There's also CSA-Platinum.

Previous animation fades into image of transport tucks leaving a border stop.

Narration: For eligible Customs Self Assessment members, CSA-Platinum offers improved access to Canada Border Services Agency officers, assistance in obtaining the highest level of compliance with trade programs, and decreased exposure to trade-related penalties.

This cuts to an image of a border officer opening a door and walking in, and cuts to an image where she proceeds to her computer at the service desk as previously seen. She begins inaudibly discussing something with the officer beside her, and cuts to a close-up of the female officer proceeding to look at her monitor. This cuts to an image of the officer looking at her monitor with the 'Canada Border Services Agency' website loaded. This cuts to a close-up of the officer's arm in focus, while the website scrolls in the background.

James Sutton, I.E. Canada, The Canadian Association of Importers & Exporters:

Narration: Our members' investment in these programs is repaid with increased certainty and control over their pre/at/and post-border import processes.

Cuts to an image of James Sutton speaking to the camera.

Narration: In hand supply chain security, the level of Trade compliants provides our members who invested in these programs with competitive edge at home and internationally.

Image of James cuts to an image of vehicles of all sorts driving down a big bridge, which then cuts to an image of a road sign saying ''[FAST] TRUCKS ONLY" and pointing to the U.S.A border. This cuts to an image of transport trucks slowly driving down a lane.

Narration: To help make it faster, easier and more secure for commercial shipments to cross Canada's borders, become a Trusted Trader today.

Previous image cuts to a big bridge labeled 'AMBASSADOR BRIDGE' with many transport trucks driving up it. This cuts to an image of a transport truck slowly driving and lining up on a flat of pavement presumably going to a border stop, which cuts to a closer image of the transport truck slowly driving behind another in a line. This cuts to an image looking down at a border stop exit while some transport trucks pull in and stop.

Narration: To apply, or to learn more, visit www.canada.ca and search for Trusted Trader.

Previous image fades into a blurred/faded image of a border stops exit while transport trucks stop and leave, with the text "www.canada.ca" already displayed. That text animates by becoming smaller and moving up on the screen where the text "TRUSTED TRADER" zooms in under it. Both the text and image fade to black.

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